How (e-)cycle tourism has changed

The e-bike revolution in cycle tourism

Cycle tourism has undergone a strong revolution in recent years due to e-bikes. Increasingly, holidaymakers only ride comfortable e-bikes through the mountains, towns and valleys. But how have e-bikes changed cycle tourism and what can be done in your guesthouse to keep up with the trend? You can find out all about it here!

Sales of e-bikes compared to regular bicycles

The total bicycle market in Austria had a volume of around 496,000 bicycles in 2020. This is 13% more than last year. Of these, more than 200,000 e-bikes were sold for the first time in 2020 (203,515). This corresponds to a market share of 41%, making the Austrian bicycle market the strongest in the D-A-CH region. In Germany the figure is 38.7% and in Switzerland 34.1%.
This shows that the demand for e-bikes is very high in the entire D-A-CH region. In the Austrian sporting goods landscape, bicycles and especially e-bikes have developed into the strongest sales hits alongside the ski and outdoor segments.

What your e-bike guests particularly value

Storage & Charging Stations

The average e-bike customer pays between €2,000 and €2,500 for an ordinary pedelec. An expensive purchase that must not be damaged or stolen under any circumstances. In order to relieve your guests of this worry, you can offer suitable barriers in front of as well as inside your hotel. Double protection first! If your guests only make a short stopover at the hotel during the day, it is practical to be able to lock the bicycles in front of the hotel so that they do not have to be dragged into the bicycle room. However, it offers additional protection to be able to lock the bicycles in the bicycle room as well and to allow your guests a peaceful and carefree sleep.

But where do you go when your e-bike runs out of battery? To offer your guests even more comfort, charging stations should not be missing in your hotel. This way, the e-bikes can be charged quickly and easily in no time at all and the ride can begin!

Quality bike rental

Do you already offer bike rental in your guesthouse? Then it is time to also offer e-bikes for rent. More and more guests are used to the comfort of electric bikes and no longer want to do without them. By also offering e-bikes for rent, whether city or mountain bikes, you can both increase your offer and increase customer satisfaction. Since 2021, there are also increased subsidies for (electric) transport bikes and e-bikes. Companies, associations, municipalities as well as private individuals can benefit from higher subsidies. Apart from that, your bicycle rental offer should be up to date. After all, there are better ideas than spending your holiday on a rusty, old bicycle.

Tips for this:
  • Regular cleaning and maintenance of the bicycles
  • Regular service (tyre pressure, chain oiling, etc.)
  • Replace old bicycles on occasion

E-city or mountain bike - which is better?

The "agony of choice" also applies here. Although many assume that mountain bikes are only suitable for mountainous areas, it is surprising that they can also be used in everyday city life.
If your guests are mainly only travelling on tarred roads, the city e-bike is more comfortable thanks to its seating position. On an e-mountain bike, the seating position is much sportier. On the other hand, the mountain bike's suspension makes it much easier to overcome kerbs or potholes. This means that the mountain bike can also be used in the city without any problems.
Although the city e-bike is superior to the e-mountain bike in urban use, the e-mountain bike can be used more or twice in the city and in nature!

The e-bike revolution should make all hotel operators think about jumping on the trend and adapting their hotel to the growing desires.

Any questions? We would be happy to answer your questions in an individual conversation. Write to us at info@bikeraum.at or simply call us on +43 5474 5500.

Best regards from Pfunds
Your Team Regensburger!

Sources:
https://www.bmk.gv.at/service/presse/gewessler/20210226_ebike.html
https://greenstorm.eu/trends/e-bike-kosten/
https://www.vsso.at/fahrradverkaufszahlen-2020/
https://ebike-mtb.com/e-mountainbike-vs-city-e-bike/

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