Online presence in the hotel industry – hotel newspaper of a new kind

Online Präsenz

In today’s digitized world, it is in the hotel industry necessary the online presence to expand and optimize. In this blog post you will learn everything about the Subject “The new way of hotel newspaperand Why a strong Online presence for Your Success in the hotel industry in the present time no longer indispensable is.

Online presence as a success factor

A strong online presence is of great importance for every great importance. Eigh digital visibility enables you to reach potential guests all over the world and provide them with information about your company. your hotel, as well asfacilities and offers to make accessible. A structured and well designed website, which to the needs of your target groups can make the difference between your target group’s yourself a guest chooses your or for another hotel decides. Furthermore offer digital platforms hotels the opportunity to choose from countless to be found by countless potential guests, who would not have become aware of you without this digital presence. This will increase the awareness of your hotel enormously.

The new kind of hotel newspaper – a step into the future

The classic hotel newspaper on paper is in declineas they are no longer really contemporary and does not meet the needs of modern guests mostly notdoes justice to. Instead should hotels should increasingly rely on digital platforms rely onto inform their guests about current offers, events and news in the hotel. in the hotel and news at the hotel.
Some reasons why the new type of hotel newspaper is so important for the hotel industry, you can find here:

  • Environmental friendliness:
    Converting to digital media reduces paper consumption and saves resources.
  • Cost-effectiveness:
    The dissemination of information via social media and other digital platforms is usually more cost-effective than printing and distributing hotel newspapers from paper.
  • Quick update:
    Digital media gives you the opportunity toupdate information quickly and easily so that your guests arealways informed about the latest offers and events.
  • Personalization:
    By using online platforms, you cantailoryour communication to the individual needs and interests of your guests.This can bothincrease customersatisfaction and createa stronger bond betweenyour hotel and your guests.
  • Reaching new audiences:
    A great advantage of using social media and other digital channels for the “hotel newspaperis to reach not only the people who are already guests with you, but also those who might yet become guests.
  • Visually appealing content:
    Another great advantage is the endless design possibilities.possibilities that a digital hotel newspaper brings with it. For example, you could provide particularly important premises, such as your top furnished biker room in the form of a 360° video for your guests. So you give your guests and potential guests a good insight into your hotel. .

How to improve your online presence

To ensure an effective online presence and to make the best use of the new type of hotel newspaper, you should you among other things consider the following steps:

  • Invest in a professional website:

    An appealing, user-friendly website is THEsign of your hotel on the Internet. It is important, that your website works well on all devices and is equipped with high-quality images, videos and informative texts.

  • Use digital platforms:
    Make sure your hotel is present and regularly updated on the most important digital platforms.
  • Maintain your social media:
    Create engaging social media content to reach your target audiences and draw attention to your hotel .Regularly share updates, offers and interesting stories that will pique theinterest of your followers.

Any questions? We will be happy to answer your questions in an individual meeting. Write to us at
or simply call us at
+43 5474 5500.

Greetings from Pfunds

Your team Regensburger!



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